SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: Is 2008 the year that mobile marketing takes off, and if so, are you positioning yourself ahead of the competition or are you already behind the curve? Attend this primer to understand how mobile can be best utilized to help brands define their mobile strategy. Discover how to: Develop a mobile advertising and marketing business model. Work within design constraints and across multiple carriers and devices. Make your mobile marketing messages specific and targeted. Integrate mobile marketing into a broader marketing mix. Measure the effects of your mobile marketing efforts. Join a mobile marketing and branding consultant, a mobile marketing agency, and a brand marketer as they share the basics of moving your marketing efforts to the mobile front.