SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: The revelation that the consumer is in control is shocking to few in the business of media and advertising. However, despite this disclosure, it seems to be business as usual for buyers and sellers. With varying forms of on-demand capabilities, programming and consumption on the rise (VOD, DVRs, satellite radio, etc.), many believe the media companies and advertisers that rely on any form of time-sensitive audience aggregation will be in for a very rude awakening when the on-demand universe experiences its own tipping point. On-demand technologies and programming reinforce an expectation amongst consumers to have the ability to either eliminate advertising or at least dictate when they are receptive to accepting messages while consuming media. So, what is a media company or an advertiser to do? This session illuminates the realities of the on-demand media universe and how specific pods of advertising inventory are being affected as well as showcase innovative new solutions that weave advertising and messaging into this new frontier of media consumption.