SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: Video is all the rage and is transforming the businesses of digital media and marketing. Content providers and media companies have an array of new development opportunities across a variety of platforms, and advertisers and agencies are faced with many new forms of video-based inventory. In addition to new opportunities for innovation and creative breakthroughs, the video era has also introduced a new set of complex technical and workflow-related challenges in regards to conceptualizing, planning, buying, producing, delivering and measuring video-based content and advertising. This session will look at the state of online video from a media planning and buying perspective and will show examples of how brands are taking advantage of the video environment to better connect with consumers.