SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: With so much focus these days on social media and changing consumer habits, the line between what’s advertising and what’s content continues to blur. Widgets and gadgets play an important role in these social circles and extend the opportunity for marketers to expand their audience and build brand by reaching core demographics and key influencers. Join Jeremiah Owyang of Forrester Research as he leads a discussion with major stakeholders who represent the social platforms, the research and analytics, the solutions for building and deploying these mini-applications and the brands that are testing these waters. Come learn about the types of widgets and gadgets (e.g., start page, desktop, social media), the platforms they run on (e.g., mobile, TV, gaming) and the interactive content that’s turning traditional online advertising on its head. Then, go a step further to understand the value of incorporating widgets and gadgets into your marketing plan and monetizing your efforts.