SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: The increasing prevelance of digital signage, embedded screens, projected interfaces and kiosks presents a range of new considerations and opportunities for both advertisers and consumers. The era of the “Fourth Screen” is upon us and poised to radically alter both advertiser and consumer perception of what digital media is and what purpose it serves in daily life. The addition of dynamic distribution and targeting, interactivity and clever placement to these new Fourth Screen experiences via touch, gesture and even mobile phones stands to create the most immersive, engaging and powerful media environment ever created. What are the considerations for advertisers and agencies in the digital out of home world of tomorrow? What will succeed and what will fail with consumers? Are marketers gaining traction and seeeing results today and what kind of metrics can we use to gauge this exciting new media opportunity?