SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: Leading Left Coast creative directors showcase a cross section of innovative digital and integrated work for multiple clients and discuss the strategy behind each campaign and the related pieces that supported the work. Learn from these creative directors about how to inspire and harness the big idea in an increasingly digital world dominated by fragmenting media and attention spans. What customer insights and trends spark new ideas? How do leading creative directors factor in evolving trends such as on-demand media and user generated content when developing campaigns? This is the place to be to see the latest examples of strategic and tactical creative thinking and execution.