SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: To what extent does listening and conversation share a symbiotic relationship? Brands must transition from monologue to dialogue in the era of consumer control, but how do they proactively engage and converse with consumers? Should they be Web 2.0 “enabled" to start listening, or will better attention to existing feedback mechanisms such as consumer affairs and customer service departments inform what structural changes, if any, are required? Should they develop an entirely new set of skills and tactics, from hosting and participating in blogs to putting CEO videos on YouTube? Or does developing a conversation with consumers depend on how they feel about the brand or where they sit in the purchase cycle? This keynote panel includes some of the nation's top brands that are tackling this "art of conversation" question in a host of ways.