SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: Digital media and technologies continue to impact all media and the entire business of marketing communications. And advertising agencies are not immune to the influence of the digital revolution. In addition to the established traditional creative and media services agencies, a new raft of agencies have emerged, looking to shake up the status quo. As a result, the strategic relationship with the client is up for grabs and agencies, regardless of their pedigree, with the best ideas and an ability to execute will be victorious. Yet, these developments have led to more questions than answers: Will the industry re-bundle? Should it? What will happen to the large, traditional creative shops? How are agencies successfully delivering integrated campaigns? How do agencies evolve their staffing priorities and compensation models? What is the point-of-view of the client? The entire media and advertising industry is in flux and re-aligning for the future. As this core trend accelerates, how will the agency landscape evolve and what agencies are best positioned to lead world-class brands into the digital future?