SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: How are leading media and entertainment companies looking at the evolving distribution landscape and taking advantage of multi-platform opportunities in an era where content can be distributed via broadcast and cable, online, through podcast and vidcasts, via mobile devices and across multiple on-demand platforms? And how does the wave of consumer generated content fit into this picture? How will programming evolve in a multi-platform universe and how will advertising fit into a content universe of short-form, medium-form and long-form content across a range of platforms devices? It’s a fluid and dynamic landscape and this session brings together leading executives from across the industry to look at the current and future landscape of media and entertainment in the digital era.