SCHED: ad:tech - san francisco '08

Links: Event Details/ Who's going | Original Source
About: Digital technologies and platforms are constantly changing the publishing landscape. Media companies are finding that their competition is no longer a defined set of traditional players requiring them to continue to identify new and compelling profitable revenue streams. And new-breed publishers must also continue to evolve and innovate as traditional publishers get hip to the point and increasingly offer compelling, multi-platform content and advertising opportunities. The competition is fierce and the stakes are high, and this panel brings together executives from traditional media companies and new breed publishers to talk about their content and technology offerings and the evolving advertising value proposition in this emerging marketplace.